We, at Yolk Content, are here to create your cornerstone content, the same cornerstone content that artfully exhibits your cohesive brand and supports your unique origin story. We pride ourselves in helping businesses like yours flourish in this digital age so that your customer interaction thrives in a whole new, entirely meaningful way. Yolk Content shows you how to create and share strong content that’s on brand and forever relevant to the needs of your specific client base.
Whether you love the DIY-route, or you are seeking a full content collaboration, Yolk Content has a flexible plan that is tailormade for your business.
Yolk is where all the important stuff is. Where the color is. Where the life is.
Copywriting
Website copy is the first step in sharing a strong narrative with your audience. We provide the following types of services on a one-time or ongoing basis:
- 1-on-1 consultation to craft your vision
- SEO optimization
- Customized blog content for your site
- Tone/voice evaluation
- Press releases
- E-book and print book ghostwriting services
Copyediting
Great writing can only be recognized if it is well-structured and easy to read. Our expertise in this area includes:
- Fact checking
- Spelling and grammar
- Proofreading
- Research
- Translation services
- In-depth copyediting and rewrites for translated material
Content Management
Having a strong process for managing your content streams across multiple platforms is a necessity. We offer the following services:
- Qualitative and quantitative content models
- Style guides, templates, training, and workflows
- Content calendar management
- Content/website team hiring
- Email marketing and newsletters
Branding
Holistic marketing starts with a sound branding strategy. Our marketing expertise facilitates:
- Story development
- Photography and video content
- Brand guidelines and strategy
- Market research
Social Interaction and Engagement
Social media is one of the greatest and most cost-effective tools for enhancing customer engagement. We help you shine on all platforms through:
- Blogger and influencer outreach
- Lead generation flows
- Content distribution
- Business directory management
- Customer research (persona spectrums)
Business Strategy & Marketing
We craft clear, concise marketing strategies. Yolk Content uses a variety of tools to do this, including:
- Competitive analysis
- Research tools and analytics (market definition and A/B testing)
- Search engine marketing (PPC ad campaigns)
- Customer review cultivation, testimonials, and portfolio builds
- Web design and user experience design principles